9:00 am Registration Open
    10:00 am - 10:30 am Local welcome address from Chicago WOMMfest Chair
    Paul Rand, President & CEO, Zocalo Group
    10:30 am - 11:15 am Disrupt, Re-frame and Lead - Using WOMM to Propel Global Growth
    Kristian Bush | Guitarist & Vocalist, Sugarland
    Streamed live from Atlanta learn how Grammy winning superstar Kristian Bush and singing partner Jennifer Nettles have applied the principles of WOMM to propel the groundbreaking success of their band Sugarland. While walking through these principles, Bush will illuminate key strategies that you can take and apply to your business to build buzz and get your customers talking.
    11:30 am - 12:15 pm
    No Radio, No Ads, No Problem for Chicago Jazz and Blues?
    Professor Fernando Jones | Ric Hall | Carlise Guy | Marc Maddox
    We all know word-of-mouth is the best kind of marketing. It just needs to get started by the right people. And this couldn't be more true than when it comes to making it big on the music scene. Join us for a two part panel discussion and jam session with music influencers from Chicago's Jazz and Blues scene.
    12:15 pm - 1:00 pm
    (Lunch Served)
    Want My Attention? Earn it!
    C.C. Chapman | Author, Content Rules
    Streamed live from Seattle listen to C.C. Chapman, co-author of the best-selling book "Content Rules" and author of the recently released "Amazing Things Will Happen," as he shares with attendees insights and techniques on how to capture the attention of your audience with compelling content. The goal of every great marketing campaign is to capture and captivate the target audience. Yet, so many companies today make the misguided assumption that this magically happens. The truth is that the audience is busier and more distracted than ever and to break though you must earn it with truly compelling content.
    1:15 pm - 2:00 pm No Radio, No Ads, No Problem for Chicago Jazz and Blues?
    Professor Fernando Jones | Ric Hall | Carlise Guy | Marc Maddox
    Get ready for the conclusion of a two part panel discussion and jam session with music influencers from Chicago's Jazz and Blues scene.
    2:15 pm - 3:00 pm The WOMM of Social Objects
    Hugh MacLeod | Cartoonist & Author, Gapingvoid LLC
    While Hugh MacLeod did not coin the term 'Social Object' he has certainly led the way in the popularization of the term. MacLeod posits that Social Objects are the fuel that powers WOM. He will be talking about the foundation of Social Objects from Aristotle's time until today. MacLeod will also discuss, Malinowski's discovery of the ancient Kulu and draw parallels as to how marketers can develop WOM campaigns that mirror the non-use items traded by the Kulu purely for purposes of enhancing one's social status and prestige. Attendees will also learn about the Nine Principles of Creating Social Objects. MacLeod's talk will be interlaced with his amazing illustrations and anecdotes of how being a cartoonist makes him one of the worlds guru's of creating social buzz.

    *Note - agenda and speakers are subject to change
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    Keynote speaker

    Hugh MacLeod is a cartoonist who makes his living mostly drawing "Cube Grenades" for clients and publishing fine art prints via the internet. MacLeod is a well-known thought leader for his insights into how Web 2.0 affects advertising and marketing.
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