|11:00 am - 11:30 am
||Local welcome address from Atlanta WOMMfest Chair
Ted Wright | Partner, Fizz
|11:30 am - 12:15 pm
||Disrupt, Re-frame and Lead - Using WOMM to Propel Global Growth
Kristian Bush | Guitarist & Vocalist, Sugarland
Learn how Grammy winning superstar Kristian Bush and singing partner Jennifer Nettles have applied the principles of WOMM to propel the groundbreaking success of their band Sugarland. While walking through these principles, Bush will illuminate key strategies that you can take and apply to your business to build buzz and get your customers talking.
|12:30 pm - 1:15 pm
||Lunch & Optional Tour of Turner Field
|1:15 pm - 2:00 pm
|Want My Attention? Earn it!
C.C. Chapman | Author, Content Rules
Streamed live from Seattle listen to C.C. Chapman, co-author of the best-selling book "Content Rules" and author of the recently released "Amazing Things Will Happen," as he shares with attendees insights and techniques on how to capture the attention of your audience with compelling content. The goal of every great marketing campaign is to capture and captivate the target audience. Yet, so many companies today make the misguided assumption that this magically happens. The truth is that the audience is busier and more distracted than ever and to break though you must earn it with truly compelling content.
|2:15 pm - 3:00 pm
||Atlanta Only Experience: Dad's Garage Improv Workshop
Ready for a bunch of comedians acting out a day in your life? Ready for an instantly-created full-blown musical, complete with music and choreography, based on what the guy sitting next to you just received as a text message on his iPhone? Are you ready to actively participate with Atlanta's Best Theatre Company & Improv Group as voted by Creative Loafing five years in a row? Don't miss this entertaining and engaging performance of Dad's Garage.
|3:15 pm - 4:00 pm
||The WOMM of Social Objects
Hugh MacLeod | Cartoonist & Author, Gapingvoid LLC
Streamed live from Chicago join Hugh MacLeod as he talks about the power of 'Social Objects' - a term he may not have coined but he has certainly led the way in the popularization of the term. MacLeod posits that Social Objects are the fuel that powers WOM. He will be talking about the foundation of Social Objects from Aristotle's time until today. MacLeod will also discuss, Malinowski's discovery of the ancient Kulu and draw parallels as to how marketers can develop WOM campaigns that mirror the non-use items traded by the Kulu purely for purposes of enhancing one's social status and prestige. Attendees will also learn about the Nine Principles of Creating Social Objects. MacLeod's talk will be interlaced with his amazing illustrations and anecdotes of how being a cartoonist makes him one of the worlds guru's of creating social buzz.
*Note - agenda and speakers are subject to change