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    WOMM-COM: Fundamentals of WOMM Online Series

    As the marketing industry evolves and changes, it is always important to remember that a great word of mouth marketing program starts with the basics!  The Fundamentals of WOMM is a brand new online education series that will not only teach you the basics of word of mouth marketing, but how to apply them in order to achieve campaign success.  Who better to teach the course than the association that celebrates word of mouth marketing?  WOMMA has teamed up with the best in the industry to teach this online course and is designed to ensure that each participant walks away with a full understanding of the best practices, ethics and measurement.  So whether you’re a seasoned professional or newbie to the marketing field, remember that no campaign will be strong enough without a great foundation. 

    • 4 Sections: Overview, Science, Art, Measurement
    • 10 Sessions:
      • Basic overview: 2 one hour sessions
      • Science: 2 one hour sessions
      • Art: 4 one hour sessions
      • Measurement: 2 one hour sessions
     Who: All marketing professionals. Whether you’re a seasoned professional or newbie to the marketing field, no campaign will be strong enough without a great foundation. 
    Session 1 - Overview: Su Fanning, President at WOMMA
    Session 2 - Ethics: Tom Chernaik CEO at CMP.LY and Su Fanning, President at WOMMA
    Session 3 - Science/Why People Talk: Geno Church, Word of Mouth Inspiration Officer at Brains on Fire
    Session 4 - Science/Research and Net Promoter: Brad Fay, Chief Operating Officer at The Keller Fay Group
    Session 5 - Art/Online Viral and Buzz/Videos: Gemma Craven, EVP Social@Ogilvy 
    Session 6 - Art/Offline Grassroots and Guerrilla: Peter Storck, SVP Marketing and Analytics, House Party, Inc. 
    Session 7 - Art/Community and Influencers: Ashley Walters, Director of Powerhouse Factories’ Consumer Experiences and Todd Callaway, Director of Digital Content at Shaw Floors
    Session 8 - Art/Evangelist Marketing and Advocacy: Jackie Huba, Author and Blogger
    Session 9 - Measurement P1: Jordan Viator Slabaugh, Director of Social Media at Spredfast
    Session 10 - Measurement P2: Katie Paine, Measurement Consultant at Paine Publishing, Chairman & founder of Salience/KDPaine & Partners

    Click here to meet and learn more about your speakers!

    Where: This program is a live online series over the course of 5 weeks. Once you complete your registration on the website and you will receive a confirmation to register for the first live session in GoToWebinar. We will email you GoToWebinar registration links for the following 9 sessions at a later date.

    The first session of this series will be delivered on Tuesday, July 23. Below is the schedule for the remaining sessions. All webinars will run Tuesday's and Thursday's from 11am-12pm CT.

    Session 1: Tuesday, July 23
    Session 2: Thursday, July 25
    Session 3: Tuesday, July 30
    Session 4: Thursday, August 1
    Session 5: Tuesday, August 6
    Session 6: Thursday, August 8
    Session 7: Tuesday, August 13
    Session 8: Thursday, August 15
    Session 9: Tuesday, August 20
    Session 10: Thursday, August 22

    Registration Costs:

    Click here to register today! 

    $399 for WOMMA members

    $550 for Non-members

    Volume Discounts (per ticket):


    • 3-5: $100 off
    • 6-14: $120.00 off
    • 15-29: $220.00 off
    • 30 or more: $310.00 off 


    • 3-5: $175.00 off
    • 6-14: $200.00 off
    • 15-29: $300.00 off
    • 30 or more: $400.00 off

    If you would like to take advantage of the group discount, please contact


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